How To Sort Through The Endless Reviews To Find Your Ideal SEO Reseller

You may end up in a position one day where a client wants the inclusion of SEO sources with your service. You may not know how to how to outsource SEO services, but you may just accept the offer and then look for whatever comes up on Google. SEO resellers offer SEO outsourcing solutions for relatively cheap prices and are perfect to resolve your issues when you do not specialize in the field. Reseller reviews are plentiful on the internet, but it is difficult to decipher which ones are legitimate.


Places To Find SEO Reseller Reviews

To find reviews from customers, you may turn to Google, Facebook, or Yelp. The problem with community-based reviews is that anybody can leave frivolous or fake reviews and leave an unfair impression of the company. You can look for curated reviews from sites like Hubshout, 10SEOs, TopSEOs, and more. Some blogs will also post their own SEO reseller review and other experiences may be found in the comment section below the post. Searching for the company’s name + scam in Google or Bing may be able to uncover some reviews that they may be hiding.

Spotting Fake SEO Reseller Reviews

Looking through the typical places, like Facebook or Google Plus should yield many reviews about certain companies. Keep in mind that anybody can create multiple accounts to leave fake profiles on their own company’s page. They may also outsource reviews in bulk rather cheaply from online freelancers. Luckily, there are some obvious signs that a company may be using fake reviewers to boost their rating.


  • There is a wave of positive reviews within a short period of time. – This is a pretty obvious sign that hey purchased a bulk order of fake profiles for their SEO firm review page. Take a look back a few pages and you may uncover a lot of negative reviews that reflect the company’s real reputation.
  • Check for reused text in a review. A sloppy reputation management company may just copy and paste the same SEO company review with only a few slight revision to fit the page. Search for portions of the text in Google to see how unique it really is.
  • Examine the age of the accounts used to make reviews. – If it looks like the account was recently created just to leave that review, that should be a huge red flag. It is more common that aged accounts are legitimate and they will have more consistent activity.
  • Check the past activity of accounts. – You may also look at the review pattern of the account. If it appears that they constantly leave 5-star reviews with stellar comments, it is likely that account is being used for paid reviews.
  • Really vague or empty content. – Some lazy reputation management companies will just leave short and vague reviews that explain nothing about the company. Sometimes sloppy content will not even seem related to the company and is a sign that they have hired some third world reviewers to make bulk comments.
  • Fake reviews sometimes look a little too professional. – Generally speaking, regular people do not bother to use advanced grammar or spell check to write a quick review. A paid shill will be under pressure to be professional so you can tell if their post had finishing touches applied to maintain their reputation.
  • Check the legitimacy of the review site or blog post. – There are some SEO blogs that have been completely corrupted and solely exist to publish paid reviews in exchange for money. Look at the review post in comparison to their older posts; they may have changed their tone or post style just to make a positive review for Google to pick up. There are even some websites that were created for the pure purpose of posting shill reviews and remove any negative comments. Check to see how eager they are to sell advertising space or even guest posts.
  • An excessive number of reviews. – You need to consider that a small or medium SEO reseller company will not have a high volume of clients. If there are thousands of reviews that come up on their page, you can almost guarantee that they have paid shills spamming review sites.
  • Similar posting style across multiple users. – You may be able to tell if the posting styles and context seems similar across multiple accounts on the page. This is a sign that one person is creating accounts and typing the reviews.


Keep in mind that there is no way to 100% verify that shills are posting fake comments on a review page. If you suspect that certain reviewers are fake, please report them so that the moderators of the website may investigate and possibly remove them.


What Should I Ask SEO Resellers During An Interview?

You should never blindly click the buy button just because their website seems convincing. You need to make sure that they really know how SEO works and that they at least know a little about your niche. We’ve broken down several different questions that should be asked to scope out if they are the right candidate.

  • Can they explain their services? – If they seem rather vague about what they actually do, it should be a huge red flag. Ask about what they specialize, what additional services they may offer you, and what their process will be from start to finish.
  • Who were their past clients? – An experience SEO expert should be able to provide a client portfolio so you can see actual results. Don’t just focus on the name brands of their past clients but rather the quality of work that was delivered.
  • Ask them about their exact methods to increase your SEO traffic. – Let them share with you their basic tactics to tackle your SEO needs. Make sure that their methods are not black hat and may end up hurting your client’s website in the long term.
  • How do they plan on keeping in touch with your when the job is in progress? – Don’t just hand them the money and wait for the results weeks or months later. A decent SEO service will keep in constant contact with you. Ask them if they are willing to keep a schedule of sending emails or Skype voice calls to give you weekly or monthly reports.

Not every company will be perfect in one-on-one interviews, but their willingness to be flexible and communicative goes much further than sharp interview skills. If it is at all possible, try not to get into long term agreements rather than short term contracts with the option to renew. Even if the interview goes well, you never know what could happen down the line.


Keep The World Informed

If you have been burned by an SEO reseller company, you have the duty to report them to various sources. The Better Business Bureau, Pissedoffcustomer, social media like Twitter, and your own personal blog are safe havens to express your opinion and warn users. Be sure to specify that the company may be using fake reviews to mislead customers and bring up examples of fake review profiles.